{"id":2356,"date":"2023-11-21T06:44:20","date_gmt":"2023-11-21T06:44:20","guid":{"rendered":"https:\/\/www.tradebrio.com\/blog\/?p=2356"},"modified":"2023-11-21T07:34:14","modified_gmt":"2023-11-21T07:34:14","slug":"retail-earnings-show-digital-shift-in-health-and-beauty-products-purchase","status":"publish","type":"post","link":"https:\/\/www.tradebrio.com\/blog\/retail-earnings-show-digital-shift-in-health-and-beauty-products-purchase\/","title":{"rendered":"Have you seen that? Retail Earnings Show Digital Shift in Health and Beauty Products Purchase"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2356\" class=\"elementor elementor-2356\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e6ed93 e-flex e-con-boxed e-con e-parent\" data-id=\"9e6ed93\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aad51c elementor-widget elementor-widget-text-editor\" data-id=\"3aad51c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tRetail earnings in the health and beauty segment have shown a significant shift towards digital channels, according to recent 2023 reports. Consumers are increasingly comfortable using online channels to purchase health and beauty products, with some even opting for omnichannel options. This trend is expected to continue, with 39% of consumers likely to increase their online purchases of health and beauty products in the next year\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cba5ad e-flex e-con-boxed e-con e-parent\" data-id=\"2cba5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38bb065 elementor-widget elementor-widget-heading\" data-id=\"38bb065\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">How the Pandemic Impacts Digital Shift? <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aabe7d elementor-widget elementor-widget-text-editor\" data-id=\"6aabe7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe pandemic has played a significant role in this shift, with consumers four times more likely to purchase their make-up and personal care products online than pre-pandemic. Retailers have responded to this trend by investing in online and omnichannel experiences to engage consumers. The beauty market has proven resilient amid global economic crises and a turbulent macroeconomic environment, generating approximately $430 billion in revenue in 2022.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d565fe elementor-widget elementor-widget-text-editor\" data-id=\"6d565fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tRetailers like Target and Walmart have reported strength in the health and beauty segment despite a general pullback in spending. Target reported that essentials and beauty grew in the mid-single digits, led by <strong><a href=\"https:\/\/www.tradebrio.com\/industry\/health-beauty-products.html\">beauty product manufacturers in India<\/a>, <\/strong>which delivered comp growth in the low-double digits. Walmart\u2019s results noted that health and wellness items were among the more substantial segments beyond the continued strength seen in groceries.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-154b259 elementor-widget elementor-widget-heading\" data-id=\"154b259\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data showing an upgrade in Beauty Product sales. <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c75ac9 elementor-widget elementor-widget-text-editor\" data-id=\"1c75ac9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAccording to a PYMNTS and Amazon Web Services collaboration, 39% of consumers will likely increase their online health and beauty product purchases in the next year. This underscores the digital shift towards buying these goods online. Amazon had 5.1% of sales in health and beauty, up from around 2% before the pandemic, and topped only slightly by Walmart, with 5.9% of the category.  \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec023e elementor-widget elementor-widget-text-editor\" data-id=\"3ec023e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAccenture research shows that consumers are four times more likely to purchase their make-up and personal care products online than pre-pandemic. Brands continue investing in online and omnichannel experiences to engage consumers. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1208e elementor-widget elementor-widget-image\" data-id=\"8d1208e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"350\" src=\"https:\/\/www.tradebrio.com\/blog\/wp-content\/uploads\/2023\/11\/Beauty-Product-sales.jpg\" class=\"attachment-large size-large wp-image-2370\" alt=\"\" srcset=\"https:\/\/www.tradebrio.com\/blog\/wp-content\/uploads\/2023\/11\/Beauty-Product-sales.jpg 918w, https:\/\/www.tradebrio.com\/blog\/wp-content\/uploads\/2023\/11\/Beauty-Product-sales-300x164.jpg 300w, https:\/\/www.tradebrio.com\/blog\/wp-content\/uploads\/2023\/11\/Beauty-Product-sales-768x420.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1304d78 elementor-widget elementor-widget-heading\" data-id=\"1304d78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Growth Trajectory of Beauty Products Manufacturers Market <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3412a7a elementor-widget elementor-widget-text-editor\" data-id=\"3412a7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIn 2023, the <strong><a href=\"https:\/\/www.tradebrio.com\/industry\/health-beauty-products.html\">beauty product companies in India<\/a><\/strong> generated approximately $430 billion in revenue, and it is on an upward trajectory across all categories. It has proven resilient amid global economic crises and turbulent macroeconomic environment. Beauty is now an industry that many people are turning to for self-care and preserving\/improving health, and it may continue to be resilient even in the face of macro pressures. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0249f elementor-widget elementor-widget-heading\" data-id=\"2f0249f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ef316 elementor-widget elementor-widget-text-editor\" data-id=\"47ef316\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The digital shift towards buying health and beauty products online is a trend that is here to stay. Retailers are investing in online and omnichannel experiences to engage consumers, and consumers are proving resilient when spending on health and beauty products. The beauty industry is on an upward trajectory across all categories and may continue to be resilient despite macro pressures.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retail earnings in the health and beauty segment have shown a significant shift towards digital channels, according to recent 2023 reports. Consumers are increasingly comfortable using online channels to purchase health and beauty products, with some even opting for omnichannel options. This trend is expected to continue, with 39% of consumers likely to increase their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,1],"tags":[9,28,31],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tradebrio.com\/blog\/wp-json\/wp\/v2\/posts\/2356"}],"collection":[{"href":"https:\/\/www.tradebrio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tradebrio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tradebrio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tradebrio.com\/blog\/wp-json\/wp\/v2\/comments?post=2356"}],"version-history":[{"count":14,"href":"https:\/\/www.tradebrio.com\/blog\/wp-json\/wp\/v2\/posts\/2356\/revisions"}],"predecessor-version":[{"id":2373,"href":"https:\/\/www.tradebrio.com\/blog\/wp-json\/wp\/v2\/posts\/2356\/revisions\/2373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tradebrio.com\/blog\/wp-json\/wp\/v2\/media\/2360"}],"wp:attachment":[{"href":"https:\/\/www.tradebrio.com\/blog\/wp-json\/wp\/v2\/media?parent=2356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tradebrio.com\/blog\/wp-json\/wp\/v2\/categories?post=2356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tradebrio.com\/blog\/wp-json\/wp\/v2\/tags?post=2356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}