Sewatfc

Empowering rural women artisans to earn sustainable livelihood through their embroidery skills, sewa trade facilitation centre (stfc), serves as a bridge between the rural micro level enterprises and the global markets. it is a novel concept in poverty alleviation whereby the poor artisans are the owners of their own company. it is unique in its efforts of strategically targeting the markets, thereby influencing the local wages and increasing the bargaining power of the poor artisans. gauriben, an artisan from bakurta village of banaskantha district, describes life after joining a stfc embroidery group as a “rebirth”. earlier, her family migrated from place to place during drought periods and found work as day laborers building roads or working on salt farms, under the hot sun. life was a daily struggle for survival. now she can stay with her family under one roof. the children go to school. and the men of the households have been inspired by the womens embroidery enterprise, and they now help with household chores. stfc is aware that its social objectives can only be realized by being a strong commercial player. stfc creates and implements marketing strategies for the micro-enterprises of the poor women. it explores and forges links between these enterprises and the market. in simple terms, it facilitates trading of the products of these micro-enterprises, in the national and global markets, while managing the best possible terms for the producers. the company markets lifestyle products with value addition through exquisite hand embroidery and surface ornamentation. we offer the best of traditional embroidery skills which is straight from our rich cultural heritage. its a pure blend of unique skills and exclusive designs to cater to the contemporary world. product portfolio of stfc comprises of apparels, home furnishings and accessories.